Tuesday, February 8, 2011

The Kooples

The Kooples was started by three brothers around two main fundamental concepts- rock and roll and couples. All clothing designed by the brand centers around these two inspirations. For the purpose of this class, the couples inspiration is most relevant because it plays on the role of gender identity. Looking for inspirational cues from major rock and roll couples throughout the past few decades, the brand has rolled out pieces that brings about an air of harmony for couples, aligning the fabrics, colors and themes among their male and female lines. Moreover, for every season, their clothing plays on a sense of androgyny, having the same exact blazer available for both men and women (with modifications to the fit, of course) along with scarves, shoes and sweaters among others. SC

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