“If discourse must triumph over something, it is not over fantasies and hallucinations heavy with meaning and misinterpretation, but the shiny surface of non-sense and all the games that the latter renders possible.” Jean Baudrillard, Seduction.
The general consensus is that fashion, and its imagery focus on the superficial. Because fashion is presentation there is a legitimate interest in the surface, such as the surface treatments of fabrics by Proenza Schouler. But the question is how the surface appearances in fashion can be sites for the mediation of values and power. Fashion discourse and theory must triumph over this emphasis and dig into the deeper values expressed by the surface.