Monday, January 31, 2011

Chanel product placement at Musée d'Orsay

by Barbara Leung

While the concept of product placement and large images does not seem to faze many, this particular advert made a splash in the news when it was announced that a 2600 sq foot sequined Chanel No. 5 bottle would adorn the façade of the Musée d'Orsay. One can say that fashion in France is rooted strongly in the ideas of cultural development, and can therefore be leveled with that of the old train station. What can be noted in terms of power, is that of the fashion industry influencing and perforating the historical and cultural sphere.

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